Case Study
Adding value to make a national conference the best yet
Con-sol was approached by the client to provide end-to-end event management services for their national conference, which rotates nationally around Australian cities.
We joined as an external event partner, working closely with their internal team to improve event execution and bring a fresh perspective.
After analysing the project, we identified a range of areas where we could add value to the project with minimal or no additional outlay from the client.
Services Required
- End-to-end event management
The Challenge
The initial challenge was to develop rapport and trust with the client, ensuring their internal team members embraced us as a genuine partner who complemented their roles.
The
Solution
Our team immediately got to work building a relationship and developing trust with key stakeholders. We shared ideas and actively demonstrated our desire to contribute to a successful event.
We didn’t try and fix what wasn’t broken. Instead, we focused on the elements that enhanced and complemented what the client was already doing well, always looking for places where we could add more value.
Some of our top priorities were:
- Redesigning the trade show format to give it a more relaxed social feeling, whilst retaining key B2B elements essential for meeting the client’s goals.
- Increasing investment in digital content, ensuring the client’s brand and key messaging was communicated as well as possible.
- Redistributing the AV spend to deliver a higher-quality production and stage set, without increasing the overall budget.
- Providing consistent service to all participants (including delegates, speakers, exhibitors and staff), delivered by a single team.
The
Result
As a result, the conference was rated their best yet, and we’re working on next year’s event – which will be even better!
The feedback we received from the client and the opportunity to continue work with them suggests that we exceeded their brief and expectations – as we always aim to do.
“I used to stress about our upcoming conference, there were so many things to juggle and keep track of. Now that I have engaged con-sol, I get to enjoy the event knowing that they have everything in hand. They not only meet the brief but they exceed it.”
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