04 Jun How to upgrade your event with digital services
Are you looking for new ways to make your next event memorable?
Digital event services are the way of the future, offering a range of features that can take your event to the next level.
Using innovative and user-focused technology, going digital can offer a range of other benefits such as instantaneous communications and updates, reduced environmental impacts and enhanced customer service.
Let’s be real, they’re also just really cool!
Keen to go digital? We’ve rounded up some of our favourite digital event technologies, along with how they can enhance your event and attendee experiences.
Live streaming, which you may also know as webcasting, allows you to share a video of your conference or event online in real time.
Live streaming enables you to share your event with new audiences regardless of where they are located. Even if people aren’t able to physically attend your event, they can still get in on the action from a remote location.
Depending on your goals, you can set up your webcasting in a few different ways. If getting your message out into the world is the primary objective of your event, offering webcasting is perfect for achieving your goal. This can be delivered for participants to view live, or as an on-demand event recording.
On the other hand, if you’re aiming to boost your revenue by attracting new ‘attendees’ who are unable to physically attend the event, then offering virtual tickets for live streaming is a fantastic addition to your event. You could even sell digital advertising space in your webcast, increasing revenue and increasing your sponsors’ awareness among your audience.
While still relatively new in the events space, live streaming is something most people are now familiar with, making it a great way to connect with audiences while standing out from your competitors.
Keeping guests up-to-date with event information is crucial for a positive attendee experience. While we used to rely on emails, advertising and direct mail, event apps allow you to connect with your audience directly through their phone.
Provide guests with pre-event information like transportation, parking and schedules to ensure they can easily find your event and navigate the venue. You can even set up a countdown timer within your app, building excitement as the event date draws closer.
Event apps are a great way to communicate program details, including profiles or your speakers, and notify guests of other changes occurring before and during your event. Attendees then have access to a complete and up-to-date schedule for the day, meaning they’re more prepared to soak up everything you have to offer.
Additional app features can include virtual name badges, delegate 1-1 messaging, session and event surveys, lead capture for exhibitors, attendee tracking and live event polling/Q&A.
Event recording is another fantastic digital service that allows you to maximise your event.
For those looking to increase reach well beyond the physical confines of the event, on-demand replay is an excellent way to achieve this.
Recording your presentations to use for further training purposes or on-sell keynote presentations after an event is an excellent way to extract further value from your event.
Create excitement by investing in a highlights reel to promote future events and speaking engagements to a wider audience across a range of platforms.